Australia plans to ban live sports betting odds throughout sports betting

27 May 2013

Australia has actually unveiled plans to prohibit television and radio broadcasts of sports betting chances throughout live sports betting matches in a quote to suppress issue sports betting.

Gambling ads will no longer appear throughout live occasions and around sporting venues, the federal government stated.

Prime Minister Julia Gillard said Australians had become "progressively frustrated" with the promos.

The broadcasting market is expected to submit a modified code to Australia's media watchdog showing the changes.

"From the minute that the players step onto the field, to the minute that they leave the field, there will be no live chances," Ms Gillard told an interview.

"This is good news for households, due to the fact that families I believe have become increasingly annoyed about the penetration of live odds into sporting coverage."
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Under the new guidelines, ads would just be enabled before or after a video game, or during a scheduled break in play, such as quarter-time and half-time.
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'Focus of video game'
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Promotion of wagering odds by bookies who appear to be part of groups will also be prohibited.
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The National Rugby League, which in the past has actually enabled bookmakers to give odds during broadcasts, said it agreed with the government's strategy.

"The frustrating sentiment is that we do not wish to see sports betting as the primary focus of our game," NRL chief executive Dave Smith said.

"Fans, and especially young fans, must not undergo extreme promo of wagering throughout matches.

"We desire young kids to be delighting in the skills of their preferred group, not estimating the odds."
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The broadcasting industry is expected to send a revised code to the Australian Communications and Media Authority, said the federal government.
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It estimates that as much as 500,000 Australians are at threat of becoming, or are, problem bettors.

Related web links

Australia Problem Gambling site